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How AI is Transforming Performance Marketing: The Future is Now

In today’s fast-paced digital landscape, the pressure to deliver smarter, faster, and more measurable marketing results has never been higher. This is where Artificial Intelligence (AI) is changing the game…

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Zero-Party Data: The Secret to Privacy-Focused Advertising in 2025

The digital world has changed, and so have consumers. They no longer want to be tracked — they want to be heard. With third-party cookies on the verge of extinction…

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Google’s Ad Tech Monopoly Ruling: What It Means for Advertisers

The digital advertising world has been shaken by a significant legal ruling: a U.S. judge has determined that Google maintains illegal monopolies in the ad tech space, particularly in its…

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