Client: Dolmen Group
Campaign: Ramadan 2025 – “Celebrate Together”
Objective: Increase footfall and expand shopper base through engaging digital and on-ground experiences.

🎯 The Challenge

Ramadan is a peak season for shopping and family outings. Dolmen Group aimed to refresh the festive narrative by offering a space where shopping meets celebration, and tradition meets trend.

💡 The Strategy

We brought the spirit of Ramadan alive through a 360° campaign that merged digital storytelling with vibrant on-ground experiences.

🔹 Digital Campaign

Highlighted Dolmen Mall as a gathering hub for friends & families
Created emotionally engaging content showcasing the vibe of Dolmen during Ramadan
Introduced interactive formats like Bingo Challenge & Grab a Blessing with exclusive discounts & surprise giveaways

🔹 On-ground Activation

Family-friendly Ramadan-themed installations and activities
Engaging customer experiences blending faith, fun, and festivity
Seamless integration with digital platforms to drive participation and buzz

📊 The Results

✅ 3M+ Users Engaged Digitally

✅ 7x Growth in Digital Reach

✅ 10x Increase in Impressions

✅ 12x Surge in Video Views

✅ Noticeable Uptick in Footfall & Sales

🏆 The Outcome

Dolmen Mall became the place to be during Ramadan; a destination of joy, tradition, and shared moments. The campaign not only boosted numbers but also reinforced Dolmen’s image as a brand that celebrates culture with creativity and connection.